Favourite Business Books - Business Model Generation
Business Model Generation by Alexander Osterwalder and Yves Pigneur is one of the most leafed through and dog eared books on the shelf at Live Illustration.
We have found there are books out there that really help with graphic facilitation and can provide the frameworks for great visuals. And this book is one.
Why? It’s got a canvas!
The Business Model Canvas is one of the most well known and handy frameworks for rapidly getting a business idea down.
The spatial arrangement of these business ideas - in useful categories - makes them easier to understand. And it's just a short leap to create a full visualisation.
It goes to show business books are not all books you buy in the airport in the hope that you will read them on a flight and have a revolutionary idea by the time you land. But then spend the whole thing watching a film on a tiny screen.