Co-creation with your audience

A graphic recoding made from audience interactions

We love going to events and capturing the insights from speakers and panels. But what about the audience?

We have developed what is now a tried and tested technique. We take our drawing board to where the people are at an event, and talk to them. Gathering concepts from the crowd taps into a huge knowledge resource in the room. We ask a question or two, and draw it up on the board. 

This is a method that really engages audiences, people are thrilled to see their concept drawn. It’s a sort of event based moment of co-creation. A recent event where this method had a fantastic impact was for CTO Craft. And one of the first people to come up to us immediately quoted Szun Zu! 

A cartoon of Sun Tzu talking about stagey and tactics

Sun Tzu - the famous CTO offers his wisdom

It made for a great image that captured the audience point of view.

The whole CTO craft image optimised post event and ready to be sent out

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