Highways England - Business Model Canvas Rich Picture

WSP Parsons Brinckerhoff needed to enhance the executive summary of a complex bid for a major infrastructure project. The Business Model Canvas, is an amazing tool for expressing business ideas. Here we mapped out the key areas and drew it up. This was a mix of complex business ideas that needed to be visually expressed, and the BMC provides a fantastic framework.

Client: WSP Parsons Brinckerhoff