Great Expectations - What CEO's expect from their Marketers

This older image from 2014 is in the ‘Hall of Fame’ for several reasons. Firstly it was a time boxed graphic recording created in one hour. Secondly it contained a lot of very useful info from a subject area expert, Tom Stein. Thirdly it contained a reference to a DIckens novel that allowed our scribe to go crazy with a visual metaphor. Our Creative Director. Chris Shipton, says: ‘Tom didn’t make any references to Dickens outside of the title, however I love the book and the film and went slightly berserk referencing it. Based on the somewhat bemused feedback people were largely interested in the marketing content. I was also inspired by the amazing view, as this event was at the top of Millbank Tower’.

Client: The B2B Leaders Forum, 2014